The W Club
A collection of illustrations for The Whisky Shop's monthly subscription service
The Client
Founded in 1992, The Whisky Shop is the largest specialist retailer of whisky in the UK with 20 shops across the UK. The W Club is The Whisky Shop's subscription service, delivering a wide selection of samplers to your door every month.
This project was commissioned and art directed by Glasgow-based a visual agency.

The brief
Taking inspiration from the chiseled style of the existing logo, I was tasked with creating a series of illustrations to be used in the packaging of the subscription
These illustrations were then to be expanded into various scenes and patterns.
“Kael was one of the best interns we ever had, and has continued to produce work as a freelancer for us. Huge talent, calm perseverance and an innovative motion graphics designer.”
- Emlyn Firth
Director - A Visual Agency
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KAEL ONION OAKLEY is a Manchester-based multi-disciplinary designer working with branding, motion, 3D and web design.