Hotbod Athletics
Creating sleek ads to promote an exciting new fitness brand using kinetic typography and 3D animation
motion DESIGN • 3D DESIGN • Mobile Advertising
The Client
Hotbod are a new activewear company offering hi-tech, premium quality gymwear aimed at the female fitness market.
The client was looking to promote their new signature legging with video and animation for use as part of their social media advertising campaign.
The brief
Hotbod were looking for two videos to use as part of their marketing campaign.
One uses 3D animation to build hype around the product even before the launch, while the leggings were still in production. The second incorporates lifestyle footage combined with a strong message on how the product can help you achieve your new year goals.
Both videos use kinetic typography to deliver the key messages while keeping the viewer engaged.
Hotbod New Year Campaign
Signature Legging Introduction
- Anthony Genas
Director - Hotbod
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KAEL ONION OAKLEY is a Manchester-based multi-disciplinary designer working with branding, motion, 3D and web design.