Bringing the Waitrose Christmas campaign to life for digital screens & social media.
Art Direction: JAMES DAVIES
Campaign Photography: CON POLOUS, MAJA SMEND
Food Styling: SIAN DAVIES, KIM MORPHEW, SUE TOWNSEND
Prop Styling: WEI TANG
Design: WAITROSE DESIGN TEAM
A self-directed project creating a lyric video for the song Become a Mountain by Dan Deacon using archive library imagery.

Working with Waitrose as part of their 3 year omni-channel summer campaign, I created a vast array of animated content to be used across POS, Online, Social and Video.
★ Winner of the 2022 Inside Out Judges Award.
The Architecture Fringe is held every two years as a festival of design, architecture and the built environment
I created the trailer for the 2021 edition, which explored the theme of (Un)Learning.